Every contact, every opportunity, up to date and accurate. Our Data Cleaner works in the background, and each agent gets 3 short call lists every working day: buyers, appraisals and vendors. Working through them keeps every opportunity up to date.
Buyer matching, email lists, call lists and pipeline reports are all built from them. When the classes fall out of date, all of those work on the wrong people. So why isn’t every database clean?
No time to clean it?
Nothing for you to set up or run. Every buyer, appraisal and owner is checked every day, inside Reapit Sales.
Rules to keep applying?
A guided setup asks plain questions and shows real counts from your own database. After that, your rules run every day.
Consultants charging thousands for a one-off clean?
A one-off clean is out of date within months. The Data Cleaner never stops.
Buyers, appraisals and vendors, each kept in the right contact class. Each agent gets a call list for all three every working day. You set the rules once. Nothing is ever deleted.
Prospective Buyer should mean someone looking now. The Data Cleaner keeps it that way.
An open appraisal should be one someone is working. Quiet ones come back to their agent before they’re forgotten.
Your next listing is already in your database. Each agent gets the owners most worth calling today.
DATA CLEANER
Appraisal Call List
10 owners near Wattle Street
Appraisal tomorrow
You’re appraising a home near these owners tomorrow. Call them and offer them an appraisal too, then press Update.
The 10 owners who live closest to the appraisal, best first, picked the same way as your Vendor List. Of these, 8 are yours and 2 have no agent.
Helen Brooks Priority - recent activity
Mobile 0491 570 158
Lives on the same street as the appraisal. Owner occupier, not rented out since they bought. Bought Mar 2011 for $412,000, 15 years ago. Prospective vendor, inspected twice in the last 12 months, never appraised.
See their home on realestate.com.au
Call and offer an appraisal.
Tom Reid Priority - recent activity
Mobile 0491 570 159
Lives about 300 m from the appraisal. Owner occupier, not rented out since they bought. Bought Jun 2009 for $355,000, 17 years ago. Owns in Springfield, last appraised 12 Jul 2024.
See their home on realestate.com.au
Call and offer an appraisal.
Anna Lee Priority - recent activity
Mobile 0491 570 110
Sent to you because you are the agent on this appraisal.
When an agent books an appraisal, the Data Cleaner emails them up to 10 owners who live closest to it. They call them and offer them an appraisal too.
The owners are picked the same way as the Vendor List. Press Update to log the call, or snooze anyone who isn’t ready.
Everything in Reapit Sales that runs on contact classes starts working on the right people.
New listings match to buyers who are really looking, so your buyer list is worth working again.
Newsletters and mail-outs reach people who still read them.
Every name on the list is worth a call, before another agency calls first.
Open appraisals are the ones someone is working, so the numbers mean something.
The Data Cleaner works inside the CRM your agents already use. There’s nothing new to install and nothing new to learn. Every change is made in Reapit Sales, on the record itself.
Reapit Sales was known as Agentbox until 2025. Reapit and Reapit Sales are trademarks of Reapit, used here to identify the CRM Appraise Works integrates with.
Each email, and what to tap. Press Next, or use the arrow keys.
A buyer who goes quiet moves from Prospective Buyer to Inactive Buyers. Their details, notes and history stay on the record. If they enquire again, they’re back in Prospective Buyer the same day.
Quiet for 8 months
After the clean
Every detail and note still there
Enquires again
Back on the buyer list the same day
The buyer list, before and after the first clean
The same 11,206 people in both bars. Only the class changed.
| Buyers | Prospective Buyer | Inactive Buyers | Deleted |
|---|---|---|---|
| Before the clean | 11,206 | 0 | 0 |
| After the clean | 2,936 | 8,270 | 0 |
Real figures from an agency we work with, under the rules it chose. Quiet buyers move to Inactive Buyers. Stale appraisals go back to their agent.
buyers moved to Inactive Buyers
Out of 11,206 on the buyer list. None deleted.
contacts given an agent
Buyers on the list with no agent: 43% before, 9% after.
stale appraisals sorted out
65% of the 530 still open. Every one gets a decision.
of the buyer list can be emailed
Up from 54% before the clean.
Why the 8,270 buyers moved
The three rules that moved them
Each buyer was checked again right before the change. Anyone an agent had just updated in Reapit Sales was left alone.
| Rule | Buyers |
|---|---|
| Quiet for longer than the agency allows | 5,925 |
| Opted out of email and gone quiet | 2,270 |
| No email and no phone | 75 |
| Moved to Inactive Buyers | 8,270 |
The 346 stale appraisals, and where each one ends up
Every one goes to its agent with a clear next step
2 appraisals fit two groups, so the groups add up to 348.
| Appraisal | Count | Outcome |
|---|---|---|
| Quiet on both sides | 202 | Each one is kept alive with a note, or closed off |
| Vendor in touch, record out of date | 108 | The agent brings the record up to date. None are closed |
| No contact attached | 20 | Closed off, unless a contact is added |
| Listed with another agency | 8 | Marked as lost, and the agent is told |
| Record updated, vendor not called | 8 | The agent is told. Nothing changes |
| The agent has left | 2 | Handed to a new agent |
A clean database means every call is to somebody real. Cold buyers are off your list. Quiet appraisals come back to you before they’re forgotten. Each working day you get a short list of your own contacts most likely to sell.
It asks very little. Keep Alive takes a one-line note, which goes on the record in Reapit Sales. Close tidies the record up for you. Update tells us you’re fixing it yourself. Or just update the record in the CRM and we leave it alone.
Data Cleaner
Keep this appraisal alive?
Nothing has changed yet. Confirm below and this appraisal stays active.
Anything worth recording?
Optional. One line is plenty. It’s added to the contact in the CRM.
Ask me again in
Not sure? Close this page and nothing changes today.
What agents decided
| Record | Why it was put to them | Agent | Decision |
|---|---|---|---|
| 14 Banksia Crescent | Appraisal - No Activity | Sarah L. | Kept alive“Called them. Selling after Christmas.” |
| Daniel W. | Buyer - Inactive | Tom B. | ClosedMoved to Inactive Buyers |
| 8 Ironbark Close | Appraisal - Listed Elsewhere | Priya N. | ClosedMarked as lost |
When every open appraisal is being worked and every buyer is really looking, your numbers mean something. You set the rules once in a guided setup. After that you can see what was suggested, what each agent decided and what changed, day by day.
A big clean first. Then it runs every day on its own.
We connect to your Reapit Sales account. Your agents keep working the way they do now.
A guided setup asks plain questions. How long before a buyer counts as cold? Who looks after buyers with nobody? Every answer shows the real count from your own database.
We work through the backlog at a pace you choose. Agents are asked first wherever you want them to be.
Every day it finds records that have gone quiet, emails the agent, puts returning buyers back and gives new contacts an agent.
Buyers
First sweep: how many months of silence?
The one-off sweep that clears your backlog.
12 months with no activity Recommended
What that means here
3,212 41.8% of 7,680 buyers
Nothing is deleted. A cold buyer changes class and keeps their details, history and notes.
No contact, appraisal or note is deleted at any point. Every change is checked before it’s made, recorded, and can be put back.
The classes and agent on every record are saved before anything changes. Any run can be put back.
If an agent has updated a record, we leave it alone. We check again right before every change.
Hit lists, enquiry lists and report segments are never changed.
Staff are never cleaned as buyers or sent to agents as prospects.
You see the counts from your own database and approve them first.
If a run starts to differ from the preview you approved, it stops and waits for you.
Setup from $760. Excludes GST. Billed monthly.
Sign up before December 2026 and get your first month free. Setup fees still apply.
Setup covers the connection, your rules and the first big clean. After that the monthly fee keeps it running every day. Use it on its own or next to the dashboard.
Book a demoLeaderboards, targets, listing insights, market share and a weekly sales meeting view, built from the same Reapit Sales data. From $150 a month. The Data Cleaner runs alongside it on the same connection.
Sign up before December 2026 and get your first month free. Setup fees still apply.
Book a demo. We’ll show you how the Data Cleaner would work for your agency and the emails your agents would get.
Tell us how many offices and agents you have. We’ll walk you through the setup and show you what your agents would receive.
